{"id":1437,"date":"2022-03-04T13:48:23","date_gmt":"2022-03-04T13:48:23","guid":{"rendered":"https:\/\/www.sellabroad.it\/?p=1437"},"modified":"2022-04-18T17:42:51","modified_gmt":"2022-04-18T17:42:51","slug":"export-della-moda-italiana","status":"publish","type":"post","link":"https:\/\/www.sellabroad.it\/en\/2022\/03\/04\/export-della-moda-italiana\/","title":{"rendered":"Export della Moda Italiana"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1437\" class=\"elementor elementor-1437\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74fc127 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"74fc127\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3261fe7\" data-id=\"3261fe7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edfbb31 elementor-widget elementor-widget-heading\" data-id=\"edfbb31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Export della Moda Italiana<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5df8221 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5df8221\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e125c9\" data-id=\"6e125c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17fb0a6 elementor-widget elementor-widget-text-editor\" data-id=\"17fb0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il sistema moda \u00e8 uno dei maggiori settori di export dell\u2019Italia. Siamo infatti caratterizzati s\u00ec da un ampio numero di brand famosi ma anche e soprattutto da tantissime piccole e medie imprese che portano avanti nuove idee.<\/p><p style=\"line-height: 150%;\">Non \u00e8 sicuramente un settore facile. Infatti, nei primi 9 mesi del 2021, secondo <a href=\"https:\/\/www.confindustriamoda.it\/wp-content\/uploads\/2021\/12\/cs-Confindustria-Moda-Terzo-trimestre-2021-e-previsioni-future_02-12-2021.pdf\" target=\"_blank\" rel=\"noopener\" data-wplink-edit=\"true\">Confindustria Moda<\/a>, ha registrato +23 rispetto al 2020, ma ancora non ha raggiunto i livelli pre Covid (-10%). Solo il 39% delle imprese del sistema moda ha affermato di aver avuto un incremento di fatturato anche rispetto ai livelli pre pandemici.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26820da elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"26820da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8384fb1\" data-id=\"8384fb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdedb97 elementor-widget elementor-widget-heading\" data-id=\"bdedb97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principali Paesi di destinazione di Export della Moda Italiana<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7610e73 elementor-widget elementor-widget-text-editor\" data-id=\"7610e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I mercati Europei crescono nei primi 8 mesi del 2021 del <b>+22% rispetto al 2020,<\/b> comunque registrando una perdita del -1,6% rispetto al 2019. I mercati extra europei ugualmente registrano una crescita del +29% in confronto al 2020 ma ancora non ripianano il gap con il 2019, lasciando una perdita di -8%.<\/p><p>I Paesi extra europei comunque risultano essere i mercati pi\u00f9 dinamici. In particolare, alcuni registrano miglioramenti rispetto al 2019:<\/p><ul><li><b>Stati Uniti +3,4%;<\/b><\/li><li><b>Cina +23,7%;<\/b><\/li><li><b>Emirati Arabi +4,7%.<\/b><\/li><\/ul><div><a href=\"https:\/\/www.confindustriamoda.it\/wp-content\/uploads\/2021\/12\/cs-Confindustria-Moda-Terzo-trimestre-2021-e-previsioni-future_02-12-2021.pdf\" target=\"_blank\" rel=\"noopener\">(Dati Confindustria Moda).<\/a><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37c8fff elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"37c8fff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b753ed\" data-id=\"2b753ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24c591d elementor-widget elementor-widget-image\" data-id=\"24c591d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"316\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/03\/export-moda-italiana-fashion-2022-confindustria-768x316.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2105\" alt=\"esportare-moda-italiana-2022\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/03\/export-moda-italiana-fashion-2022-confindustria-768x316.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/03\/export-moda-italiana-fashion-2022-confindustria-300x124.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/03\/export-moda-italiana-fashion-2022-confindustria-1024x422.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/03\/export-moda-italiana-fashion-2022-confindustria.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefd20f elementor-widget elementor-widget-heading\" data-id=\"cefd20f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trend per gli anni a venire<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6d66f elementor-widget elementor-widget-text-editor\" data-id=\"8f6d66f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"line-height: 150%;\">Il fashion \u00e8 famoso per il seguito delle tendenze. Le principali per gli anni a venire ma che gi\u00e0 sono in atto ora sono:<\/p><ul><li class=\"MsoNormal\" style=\"line-height: 150%;\"><b>ecosostenibilit\u00e0<\/b> non solo dei materiali ma di tutta la supply chain;<\/li><li class=\"MsoNormal\" style=\"line-height: 150%;\"><b>comfort<\/b>: il lockdown e lo smartworking ci hanno segnati anche nel modo di vestire. La moda tende s\u00ec a fornire comfort per chi la indossa ma pur rimanendo eleganti seppur non in formalit\u00e0 estrema;<\/li><li class=\"MsoNormal\" style=\"line-height: 150%;\"><b>social e online<\/b>: anche per il sistema moda \u00e8 indispensabile la presenza online. Tuttavia, \u00e8 indispensabile ancora di pi\u00f9 la presenza sui social. Per quanto riguarda il mondo occidentale Instagram e Tik Tok; per quello cinese Douyin, Xiaohongshu, WeChat e le piattaforme di vendita marketplace come JD.com, Tmall, Tmall Global, VIP, ecc.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71655ca elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"71655ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b22103\" data-id=\"4b22103\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0042615 elementor-widget elementor-widget-text-editor\" data-id=\"0042615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le piccole e medie imprese italiane possono e devono entrare nei mercati internazionali per aumentare le loro vendite. Per farlo per\u00f2 devono dotarsi di idee innovative sia a livello di lavorazioni che di design, oltre che di una struttura organizzativa interna ed esterna adeguata.<\/p><p>Per affacciarsi sui mercati esteri \u00e8 indispensabile avere una strategia, in particolare digital, che si adatti alla cultura ed alle tendenze locali. Se vuoi iniziare ad elaborare una strategia efficace online e offline sui mercati esteri, affidati ai nostri<b> <a href=\"https:\/\/www.sellabroad.it\/servizi\/temporary-export-manager-tem\/\" target=\"_blank\" rel=\"noopener\">TEM (Temporary Export Manager)<\/a> e <a href=\"https:\/\/www.sellabroad.it\/servizi\/digital-export-manager-d-tem\/\" target=\"_blank\" rel=\"noopener\">D-TEM (Digital Temporary Export Manager)<\/a><\/b>, compilando il form sottostante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd6a6d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd6a6d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad0be2b\" data-id=\"ad0be2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c386c2 elementor-widget elementor-widget-wp-widget-ocean_social_share\" data-id=\"1c386c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-ocean_social_share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Condividi sui Social<\/h5>\t\t\t\t<ul class=\"owp-social-share style-colored name-hidden\">\r\n\t\t\t\t\t<li class=\"twitter\"><a href=\"https:\/\/twitter.com\/share?text=Export%20della%20Moda%20Italiana&#038;url=https%3A%2F%2Fwww.sellabroad.it%2Fen%2F2022%2F03%2F04%2Fexport-della-moda-italiana%2F\" title=\"Share on X\"  onclick=\"owpShareOnClick( this.href );return false;\"><span class=\"owp-icon-wrap\"><svg class=\"owpss-icon\" 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19.12-40.41 38.73V256h68.78l-11\t\t\t\t\t\t\t\t71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"\/>\r\n\t\t\t\t\t\t\t<\/svg><\/span><\/a><\/li><li class=\"linkedin\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.sellabroad.it%2Fen%2F2022%2F03%2F04%2Fexport-della-moda-italiana%2F&#038;title=Export%20della%20Moda%20Italiana&#038;summary=Export+della+Moda+Italiana+Il+sistema+moda+%C3%A8+uno+dei+maggiori+settori+di+export+dell%E2%80%99Italia.+Siamo+infatti+caratterizzati+s%C3%AC+da+un+ampio+numero+di+brand+famosi+ma+anche+e+soprattutto+da+tantissime+piccole+e+medie+imprese+che+portano+avanti+nuove%26hellip%3B&#038;source=https:\/\/www.sellabroad.it\/en\/\" title=\"Share on LinkedIn\"  onclick=\"owpShareOnClick( this.href );return false;\"><span class=\"owp-icon-wrap\"><svg class=\"owpss-icon\" aria-labelledby=\"owpss-linkedin-icon\" role=\"img\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t\t\t\t<path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4\t\t\t\t\t\t\t\t416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1\t\t\t\t\t\t\t\t243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"\/>\r\n\t\t\t\t\t\t\t<\/svg><\/span><\/a><\/li>\t\t\t\t<\/ul>\r\n\r\n\t\t\t\t\r\n\t\t\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a44e13e elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a44e13e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c238539\" data-id=\"c238539\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-310cb66 elementor-widget elementor-widget-heading\" data-id=\"310cb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vuoi ricevere maggiori informazioni? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb949d6 elementor-widget elementor-widget-shortcode\" data-id=\"bb949d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 25531655,\n\t\t\t\t\t\t\t\t\tformId: \"acc77df8-b464-4d7a-ba75-0f3373e0a44b\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792027329000-5531045013\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792027329000-5531045013\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Export della Moda Italiana Il sistema moda \u00e8 uno dei maggiori settori di export dell\u2019Italia. Siamo infatti caratterizzati s\u00ec da un ampio numero di brand famosi ma anche e soprattutto da tantissime piccole e medie imprese che portano avanti nuove idee. Non \u00e8 sicuramente un settore facile. 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