{"id":3014,"date":"2022-11-10T14:53:00","date_gmt":"2022-11-10T14:53:00","guid":{"rendered":"https:\/\/www.sellabroad.it\/?p=3014"},"modified":"2023-03-14T13:25:08","modified_gmt":"2023-03-14T13:25:08","slug":"mercato-del-caffe-e-del-te-in-giappone","status":"publish","type":"post","link":"https:\/\/www.sellabroad.it\/en\/2022\/11\/10\/mercato-del-caffe-e-del-te-in-giappone\/","title":{"rendered":"Mercato del Caff\u00e8 e del T\u00e8 in Giappone"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3014\" class=\"elementor elementor-3014\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc9e6d elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"dcc9e6d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-599427a\" data-id=\"599427a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76411fe elementor-widget elementor-widget-heading\" data-id=\"76411fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mercato del Caff\u00e8 e del T\u00e8 in Giappone<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd10f56 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"dd10f56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8194e4\" data-id=\"f8194e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e6ed29 elementor-widget elementor-widget-text-editor\" data-id=\"6e6ed29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">Il mercato del caff\u00e8 e del t\u00e8 in Giappone \u00e8 in forte crescita non solo tra le generazioni i pi\u00f9 giovani. Ciononostante, le abitudini di consumo di queste bevande da parte dei giapponesi sono diverse rispetto alle nostre. Quanto business generano i consumi di queste due bevande, in che segmenti di popolazione vengono consumati e quali sono i pi\u00f9 venduti?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ab0a0f elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"1ab0a0f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a5bf51 elementor-invisible\" data-id=\"9a5bf51\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9078d82 elementor-widget elementor-widget-heading\" data-id=\"9078d82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il mercato del caff\u00e8 in Giappone<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df8cc4 elementor-widget elementor-widget-text-editor\" data-id=\"2df8cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">Nonostante l\u2019importante volume delle importazioni di caff\u00e8 in Giappone, la maggior parte del caff\u00e8 consumato nel Paese del Sol Levante \u00e8 torrefatto in loco. In tutto il Giappone ci sono 6 torrefattori di grandi dimensioni seguiti da una serie di piccoli torrefattori locali. Nel 2021 il Giappone ha importato 402 mila tonnellate di caff\u00e8 non tostato, mentre solo 3000 tonnellate erano decaffeinati.<\/p><p>\u00a0<\/p><p class=\"MsoNormal\">The<b> consumo totale tra caff\u00e8 classico e istantaneo<\/b> nel 2021 \u00e8 calato registrando 430 mila tonnellate. Il mercato del caff\u00e8 regolare tuttavia nel 2020 era aumentato dell\u201911% grazie al maggior consumo casalingo. Anche il caff\u00e8 filtro nello stesso periodo ha registrato +12%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e08938 elementor-widget elementor-widget-heading\" data-id=\"7e08938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p><b>Export di caff\u00e8 europeo in Giappone<\/b><span style=\"font-family: &quot;Turret Road&quot;, sans-serif;font-size: 23px;font-weight: 700\"><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5212f elementor-widget elementor-widget-image\" data-id=\"2f5212f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"316\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-caffe-istantaneo-giappone-min-768x316.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3028\" alt=\"mercato del caff\u00e8 in giappone\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-caffe-istantaneo-giappone-min-768x316.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-caffe-istantaneo-giappone-min-300x124.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-caffe-istantaneo-giappone-min-1024x422.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-caffe-istantaneo-giappone-min.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7246a04 elementor-widget elementor-widget-text-editor\" data-id=\"7246a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">L\u2019importazione di caff\u00e8 verde decaffeinato, in generale \u00e8 basso. L\u2019unico esportatore europeo di caff\u00e8 decaffeinato in Giappone \u00e8 la Germania con una quota di 2.1% per sole 60 tonnellate. Il<b> caff\u00e8 torrefatto decaffeinato<\/b>, invece presenta una scena pi\u00f9 variegata. Il maggior fornitore europeo di questo prodotto \u00e8 la Spagna con una quota pari al 57.5%. Segue l\u2019<b>Italia (39.2%)<\/b> e la Germania (2%). Il prezzo al chilo per il prodotto vede in testa la Francia con 2206 JPY\/kg, seguita da Spagna (1904 JPY\/kg), Italia (1798 JPY\/kg) e infine la Germania (1539 JPY\/kg).<\/p><p>\u00a0<\/p><p class=\"MsoNormal\">Diverso \u00e8 il panorama delle esportazioni europee di <b>caff\u00e8 torrefatto non decaffeinato <\/b>in Giappone. I volumi stanno crescendo e l<b>\u2019Italia \u00e8 il Paese europeo che detiene la quota maggiore: ben il 59%<\/b> e 602.826 chili nel 2021. Seguono Germania e Svezia. I 3 Stati costituiscono il 96.5% delle quote dei Paesi europei. L\u2019Italia, tuttavia, non di distingue per il prezzo per chilo pi\u00f9 elevato: il prezzo all\u2019importazione \u00e8 di 1778 JPY\/kg. Maggiore invece il prezzo per chilo di Germania (1814 JPY\/kg), Francia (2692JPY\/kg), Polonia (2471 JPY\/kg) e Finlandia (2506 JPY\/kg); inferiore invece il prezzo per chilo del caff\u00e8 svedese (711 JPY\/kg) e spagnolo (1138 JPY\/kg).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e56212 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"3e56212\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ab102f\" data-id=\"9ab102f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94fe746 elementor-widget elementor-widget-heading\" data-id=\"94fe746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><b>Il mercato del t\u00e8 in Giappone<\/b><span style=\"font-family: &quot;Turret Road&quot;, sans-serif;font-size: 25px;font-weight: 700\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e757e3d elementor-widget elementor-widget-text-editor\" data-id=\"e757e3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per tradizione, il <b>t\u00e8 verde continua ad essere una delle bevande pi\u00f9 popolari in Giappone<\/b>. Nel 2020 il prodotto ha registrato un calo del 14.6% ma nel 2021 \u00e8 riuscito parzialmente a recuperare registrando una crescita dell\u201911.6%. Lo spending per persona sul t\u00e8 verde \u00e8 in crescita.<\/p><p>La produzione in generale in Giappone sta diminuendo perch\u00e9 le persone sono sempre pi\u00f9 anziane e perch\u00e9 i terreni coltivabili sono sempre meno. Il pi\u00f9 grande produttore di t\u00e8 verde in Giappone \u00e8 <a href=\"https:\/\/itoen.com\/\" target=\"_blank\" rel=\"noopener\">Ito en<\/a>.<\/p><p>\u00a0<\/p><p>Per quanto riguarda invece il <b>t\u00e8 nero la domanda interna \u00e8 completamente coperta dalle importazioni<\/b>. In Giappone poi vengono lavorati da 3 grandi aziende che insieme costituiscono il 73.7% delle quote.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d5780 elementor-widget elementor-widget-image\" data-id=\"b0d5780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"316\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-te-verde-giappone-min-768x316.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3025\" alt=\"mercato del t\u00e8 verde in giappone\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-te-verde-giappone-min-768x316.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-te-verde-giappone-min-300x124.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-te-verde-giappone-min-1024x422.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/mercato-del-te-verde-giappone-min.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5265d24 elementor-widget elementor-widget-heading\" data-id=\"5265d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p><b>Importazioni di t\u00e8 nero in Giappone<\/b><span style=\"font-family: &quot;Turret Road&quot;, sans-serif;font-size: 23px;font-weight: 700\"><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f861d43 elementor-widget elementor-widget-text-editor\" data-id=\"f861d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">Quasi tutte le foglie di t\u00e8 nero importato in Giappone provengono dallo Sri Lanka. Mentre, per quanto riguarda i Paesi europei, la Polonia possiede il 97% delle quote europee, seguita da Germania e Francia.<\/p><p>\u00a0<\/p><p class=\"MsoNormal\">T\u00e8 nero gi\u00e0 lavorato invece \u00e8 esportato in Giappone da 13 Stati europei che per\u00f2 costituiscono solo l\u20191,3% delle importazioni di t\u00e8 nero. Il maggiore esportatore + la Spagna con una quota del 43%, seguita da Polonia e Francia.<b> Il maggiore prezzo per chilo \u00e8 per\u00f2 fornito dall\u2019Italia con 12.424 JPY\/kg<\/b>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a7c506 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2a7c506\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e16333 elementor-invisible\" data-id=\"0e16333\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f70e73 elementor-widget elementor-widget-heading\" data-id=\"7f70e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><p><b>I volumi dei Soft Drinks<\/b><span style=\"font-family: &quot;Turret Road&quot;, sans-serif;font-size: 23px;font-weight: 700\"><\/span><\/p><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1737066 elementor-widget elementor-widget-text-editor\" data-id=\"1737066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Giappone ci sono 5 produttori principali di bevande, per un mercato che genere un grande volume di affari. Il t\u00e8 \u00e8 il pi\u00f9 consumato, coprendo il 24,5% della domanda, seguito dall\u2019acqua minerale (18,8%) e infine bevande gassate (17,2%).<\/p><p>I soft drinks in generale sono un mercato consolidato, anche per quanto riguarda i brand. Infatti, \u00e8 pi\u00f9 difficile che in passato entrare nel mercato giapponese con nuovi prodotti di questo settore e avere buone vendite.<\/p><p>\u00a0<\/p><p>In Giappone, i soft drinks sono soprattutto venduti nei supermercati, ma anche i <b>distributori automatici<\/b> detengono una buona quota delle vendite, pari al 24%. Seguono i mini market pari al 22% e gli altri canali di distribuzione insieme costituiscono il 12%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca8879 elementor-widget elementor-widget-image\" data-id=\"5ca8879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"422\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/distributori-automatici-giappone-min-1024x422.jpg\" class=\"attachment-large size-large wp-image-3026\" alt=\"distributori automatici giappone soft drink caff\u00e8 e t\u00e8\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/distributori-automatici-giappone-min-1024x422.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/distributori-automatici-giappone-min-300x124.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/distributori-automatici-giappone-min-768x316.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/distributori-automatici-giappone-min.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f0c0cb elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"1f0c0cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e787af\" data-id=\"3e787af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2a9352 elementor-widget elementor-widget-heading\" data-id=\"b2a9352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><b>Opportunit\u00e0 del mercato del caff\u00e8 e del t\u00e8 in Giappone<\/b><span style=\"font-family: &quot;Turret Road&quot;, sans-serif;font-size: 25px;font-weight: 700\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-090b3d0 elementor-widget elementor-widget-text-editor\" data-id=\"090b3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il Giappone offre numerose opportunit\u00e0 per le aziende occidentali, e quindi anche italiane, che vogliono esportare.<\/p><p class=\"MsoNormal\">Un aumento consistente della domanda \u00e8 guidato dal desiderio di consumare cibi salutari, soprattutto da parte degli anziani: il caff\u00e8 decaffeinato. In Giappone, tuttavia, la produzione del caff\u00e8 decaffeinato risulta essere molto cara. A differenza dell\u2019Unione Europea, nel Paese del Sol Levante non \u00e8 possibile usare agenti per rimuovere la caffeina. L\u2019Italia sembra gi\u00e0 approfittare questo vuoto e nel 2022 ha esportato in Giappone il 30% in pi\u00f9 di caff\u00e8 decaffeinato torrefatto. La Germania ha duplicato rispetto al 2021 l\u2019esportazione in Giappone del caff\u00e8 verde decaffeinato.<\/p><p class=\"MsoNormal\">Il business del t\u00e8 \u00e8 generato soprattutto dalle donne, senza distinzione vera di et\u00e0. La crescita dei consumi sta facendo aumentare il numero delle sale da t\u00e8.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ade459 elementor-widget elementor-widget-image\" data-id=\"1ade459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"316\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/giappone-opportunita-caffe-e-te-min-768x316.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3027\" alt=\"mercato Giappone\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/giappone-opportunita-caffe-e-te-min-768x316.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/giappone-opportunita-caffe-e-te-min-300x124.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/giappone-opportunita-caffe-e-te-min-1024x422.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/11\/giappone-opportunita-caffe-e-te-min.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749a3ef elementor-widget elementor-widget-heading\" data-id=\"749a3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La fiera Foodex Japan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0428bac elementor-widget elementor-widget-text-editor\" data-id=\"0428bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 15px;\">Ancora uno dei principali metodi per entrare in Giappone o testare la risposta dei buyer \u00e8 la partecipazione alle fiere. La pi\u00f9 grande fiera di settore in Giappone si svolge a Tokyo a marzo ed \u00e8 la <strong><a href=\"https:\/\/www.jma.or.jp\/foodex\/en\/\" target=\"_blank\" rel=\"noopener\">Foodex Japan<\/a><\/strong>. I buyer prestano in generale pi\u00f9 attenzione a:<\/span><\/p><ul><li class=\"MsoNormal\"><span style=\"font-size: 15px; text-indent: -18pt;\">Qualit\u00e0;<\/span><\/li><li>Gusto;<\/li><li>Prezzo;<\/li><li>Affidabilit\u00e0<\/li><li>Risposta dell&#8217;espositore;<\/li><li>Storia del Brand;<\/li><\/ul><p><span style=\"font-size: 15px;\">\u2026E ricorda: il processo decisionale dei giapponesi spesso prendere molto tempo e molte domande!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec3d0b7 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"ec3d0b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1f693d elementor-invisible\" data-id=\"e1f693d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5122e0b elementor-widget elementor-widget-text-editor\" data-id=\"5122e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 15px;\">Se sei interessato ad intraprendere un percorso di internazionalizzazione e avere una strategia per entrare nel mercato giapponese, contatta un nostro\u00a0<\/span><span style=\"font-family: arial; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\"><a style=\"font-size: 15px;\" href=\"https:\/\/www.sellabroad.it\/servizi\/temporary-export-manager-tem\/\" target=\"_blank\" rel=\"noopener\">Temporary Export Manager<\/a><\/span><span style=\"font-size: 15px;\"> dedicato.<\/span><\/p><p><span style=\"font-size: 15px;\">\u00a0<\/span><\/p><p><span style=\"font-size: 15px;\">Fonte dati:\u00a0<\/span><a href=\"https:\/\/www.eu-japan.eu\/\" target=\"_blank\" rel=\"noopener\">EU-Japan Centre for Industrial Cooperation<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-355a3d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"355a3d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a02ff15\" data-id=\"a02ff15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ed6bd elementor-widget elementor-widget-wp-widget-ocean_social_share\" data-id=\"78ed6bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-ocean_social_share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5>Condividi sui Social<\/h5>\t\t\t\t<ul class=\"owp-social-share style-colored name-hidden\">\r\n\t\t\t\t\t<li class=\"twitter\"><a href=\"https:\/\/twitter.com\/share?text=Mercato%20del%20Caff\u00e8%20e%20del%20T\u00e8%20in%20Giappone&#038;url=https%3A%2F%2Fwww.sellabroad.it%2Fen%2F2022%2F11%2F10%2Fmercato-del-caffe-e-del-te-in-giappone%2F\" title=\"Share on X\"  onclick=\"owpShareOnClick( this.href );return false;\"><span class=\"owp-icon-wrap\"><svg class=\"owpss-icon\" aria-labelledby=\"owpss-twitter-icon\" role=\"img\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n\t\t\t\t\t\t\t\t<path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"\/>\r\n\t\t\t\t\t\t\t<\/svg><\/span><\/a><\/li><li class=\"facebook\"><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.sellabroad.it%2Fen%2F2022%2F11%2F10%2Fmercato-del-caffe-e-del-te-in-giappone%2F\" title=\"Share on Facebook\"  onclick=\"owpShareOnClick( this.href );return false;\"><span class=\"owp-icon-wrap\"><svg 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32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4\t\t\t\t\t\t\t\t416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1\t\t\t\t\t\t\t\t243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"\/>\r\n\t\t\t\t\t\t\t<\/svg><\/span><\/a><\/li>\t\t\t\t<\/ul>\r\n\r\n\t\t\t\t\r\n\t\t\r\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f77cd8 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"1f77cd8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7294ff9\" data-id=\"7294ff9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00c142d elementor-widget elementor-widget-image\" data-id=\"00c142d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"422\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/10\/Contattaci-esperti-in-export-management-1024x422.jpg\" class=\"attachment-large size-large wp-image-2920\" alt=\"contattaci-tem-temporary export manager vendere all&apos;estero\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/10\/Contattaci-esperti-in-export-management-1024x422.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/10\/Contattaci-esperti-in-export-management-300x124.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/10\/Contattaci-esperti-in-export-management-768x316.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2022\/10\/Contattaci-esperti-in-export-management.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b936bd9 elementor-widget elementor-widget-heading\" data-id=\"b936bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compila con i tuoi dati per parlare con un Export Manager<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6311edb elementor-widget elementor-widget-shortcode\" data-id=\"6311edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 25531655,\n\t\t\t\t\t\t\t\t\tformId: \"75991bd4-37bc-447d-b2f3-eed859e14ffb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792947221000-0346120414\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792947221000-0346120414\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mercato del Caff\u00e8 e del T\u00e8 in Giappone Il mercato del caff\u00e8 e del t\u00e8 in Giappone \u00e8 in forte crescita non solo tra le generazioni i pi\u00f9 giovani. Ciononostante, le abitudini di consumo di queste bevande da parte dei giapponesi sono diverse rispetto alle nostre. Quanto business generano i consumi di queste due bevande, 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