{"id":4062,"date":"2025-10-08T06:46:23","date_gmt":"2025-10-08T06:46:23","guid":{"rendered":"https:\/\/www.sellabroad.it\/?p=4062"},"modified":"2025-11-14T16:01:35","modified_gmt":"2025-11-14T16:01:35","slug":"cosmetici-e-skincare-negli-uae-e-a-dubai","status":"publish","type":"post","link":"https:\/\/www.sellabroad.it\/en\/2025\/10\/08\/cosmetici-e-skincare-negli-uae-e-a-dubai\/","title":{"rendered":"Cosmetici e skincare negli UAE e a Dubai: opportunit\u00e0 per i brand Italiani"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4062\" class=\"elementor elementor-4062\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d77be6 elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"2d77be6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd1533f\" data-id=\"cd1533f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d883ea7 elementor-widget elementor-widget-heading\" data-id=\"d883ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cosmetici e skincare negli UAE e a Dubai: opportunit\u00e0 per i brand Italiani<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e01ba elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"77e01ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fe5c67\" data-id=\"1fe5c67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-967815f elementor-widget elementor-widget-text-editor\" data-id=\"967815f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il mercato cosmetico degli Emirati Arabi Uniti (UAE) \u00e8 oggi uno dei pi\u00f9 dinamici e redditizi del Medio Oriente. Nel 2024 ha superato i 360 milioni di dollari nel solo segmento skincare, con una <strong>previsione di crescita annuale superiore al 6%<\/strong> fino al 2030. Dubai, in particolare, rappresenta il centro nevralgico del settore: un hub commerciale, logistico e culturale dove si incontrano brand internazionali, distributori locali e consumatori di alta fascia.<\/p><p>Questa crescita non \u00e8 trainata solo dal <strong>lusso<\/strong>, ma anche da una nuova sensibilit\u00e0 verso <strong>clean beauty<\/strong>, <strong>ingredienti naturali e prodotti personalizzati<\/strong>. Le generazioni pi\u00f9 giovani, expat e locali, cercano marchi capaci di raccontare una storia, non solo di vendere una formula.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce737e8 elementor-widget elementor-widget-heading\" data-id=\"ce737e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trend della cosmetica e della skincare a Dubai e negli EAU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57082c1 elementor-widget elementor-widget-text-editor\" data-id=\"57082c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Gli EAU si collocano al 14\u00b0 posto nel mondo per importazioni di prodotti cosmetici e prodotti specifici per la cura della pelle.<\/strong> Le importazioni di prodotti cosmetici sono cresciute esponenzialmente dal 2019 al 2024, anche se con una leggera flessione nell\u2019ultimo anno.<\/p><p>I primi paesi da cui provengono le importazioni di prodotti skincare in termini di valori assoluti negli EAU sono Stati Uniti, Francia, Italia, Germania e Corea del Sud. L\u2019Italia si colloca su un solido terzo posto, a sottolineare la forza del Made in Italy e l\u2019importanza delle relazioni tra i due paesi.<\/p><p>La Francia detiene anche il market share pi\u00f9 alto in termini di valori: 23% contro il 20% degli USA, secondi in classifica, e 8% dell\u2019Italia, terza. Lo share italiano molto pi\u00f9 basso dei primi due competitor pu\u00f2 essere letto come un segnale della presenza di un buon margine di crescita, a discapito di questi ed altri competitor con minore appeal in termini di geo-branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e73d76 elementor-widget elementor-widget-heading\" data-id=\"2e73d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e8 i brand italiani sono appetibili<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17720be elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"17720be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per l\u2019Italia, gli EAU rappresentano il primo fornitore ed il primo mercato di sbocco dell\u2019area MENA. Nel Paese sono presenti oltre 600 imprese italiane e si registra un costante dialogo politico, culturale e di cooperazione scientifica tra i due paesi.<\/p><p>L\u2019immagine dell\u2019Italia come Paese di qualit\u00e0, formulazione avanzata e design elegante continua ad avere grande appeal nella regione MENA. I consumatori locali associano \u201cMade in Italy\u201d a prodotti sicuri, efficaci e sensorialmente raffinati.<\/p><p>In particolare, i brand italiani possono giocare tre carte vincenti:<\/p><ul><li>Filosofia artigianale e storytelling autentico, oggi molto apprezzati in un mercato saturo di marchi globali standardizzati.<\/li><li>Competenze cosmetiche consolidate, spesso derivate da tradizione farmaceutica o dermocosmetica.<\/li><li>Design e packaging riconoscibili, che si prestano bene al retail di fascia alta o all\u2019ospitalit\u00e0 di lusso (spa, resort, boutique hotel).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5511312 elementor-widget elementor-widget-image\" data-id=\"5511312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"320\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2025\/10\/cosmetica-e-skincare-negli-UAE-768x320.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4065\" alt=\"cosmetica e skincare negli UAE e a Dubai\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2025\/10\/cosmetica-e-skincare-negli-UAE-768x320.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2025\/10\/cosmetica-e-skincare-negli-UAE-300x125.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2025\/10\/cosmetica-e-skincare-negli-UAE-1024x427.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2025\/10\/cosmetica-e-skincare-negli-UAE-18x8.jpg 18w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2025\/10\/cosmetica-e-skincare-negli-UAE.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b656d elementor-widget elementor-widget-heading\" data-id=\"d5b656d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Barriere all\u2019ingresso e aspetti normativi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf768e7 elementor-widget elementor-widget-text-editor\" data-id=\"bf768e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come ogni mercato strutturato, anche quello emiratino presenta barriere tecniche e burocratiche che \u00e8 bene conoscere fin dall\u2019inizio.<\/p><p>Innanzi tutto, <strong>i prodotti cosmetici devono essere obbligatoriamente registrati sia a livello nazionale che di singolo emirato, quindi usando sia l\u2019ECAS<\/strong> (Emirates Conformity Assessment Scheme, rilasciata dal Ministero dell\u2019Industria e della Tecnologia Avanzata) che le registrazioni specifiche locali, che cambiano a seconda dell\u2019Emirato di interesse, per esempio il Montaji nel caso di Dubai.<\/p><p>Ovviamente, le etichette dovranno essere adattate dal punto di vista linguistico e normativo e si deve inoltre ricordare che anche <strong>le regole sugli ingredienti non coincidono perfettamente con quelle europee<\/strong>.<\/p><p>Infine, <strong>\u00e8 obbligatorio disporre di un rappresentante o distributore locale autorizzato.<\/strong><\/p><p>Nessuna azienda straniera pu\u00f2 quindi vendere direttamente nei mall o nei department store senza un partner locale ed i distributori richiedono spesso accordi di esclusiva territoriale.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d92c0 elementor-widget elementor-widget-heading\" data-id=\"e9d92c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Iniziative valide per i brand italiani che intendono entrare a Dubai<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d8a64 elementor-widget elementor-widget-text-editor\" data-id=\"71d8a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tre tendenze offrono oggi spazio per nuovi ingressi:Segmento premium e di nicchia, E-commerce e retail con experience ibrida, Wellness tourism.<\/p><p>Ogni segmento richiede un approccio export efficace e strategico, che comprenda un\u2019analisi preliminare del prodotto, elementi di comunicazione, partecipazione a fiere e ricerca di operatori.<\/p><p>Infine, si dovr\u00e0 adempiere ai requisiti di registrazione (ECAS, Montaji, etichettatura bilingue) ed indentificare un distributore locale snello e specializzato, tarato sul canale distributivo scelto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b8f6e2 elementor-widget elementor-widget-text-editor\" data-id=\"9b8f6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In conclusione, Dubai e gli Emirati Arabi Uniti offrono oggi un ecosistema cosmetico sofisticato, ricettivo e in crescita. Per i brand italiani, il potenziale \u00e8 elevato, ma richiede pianificazione, conoscenza normativa e capacit\u00e0 di storytelling coerente con le aspettative locali.<\/p><p>Con il giusto partner e una strategia export strutturata, la cosmesi Made in Italy pu\u00f2 trovare nel Golfo un mercato maturo, premium e perfettamente in linea con i suoi valori di qualit\u00e0, estetica e benessere.<\/p><p>Autrice: <a href=\"https:\/\/www.linkedin.com\/in\/elenaannibali\/\" target=\"_blank\" rel=\"noopener\">Elena Annibali<\/a><\/p><p class=\"MsoNormal\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40c712e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40c712e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12c7ad5\" data-id=\"12c7ad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d817ab1 elementor-widget elementor-widget-heading\" data-id=\"d817ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vuoi portare il tuo brand cosmetico negli UAE?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-907fd85 elementor-widget elementor-widget-text-editor\" data-id=\"907fd85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sellabroad.it\/\" target=\"_blank\" rel=\"noopener\">Sell abroad<\/a> supporta le imprese italiane nella ricerca di distributori e nello sviluppo commerciale nei mercati del Golfo.<br>Contattaci&nbsp;per una consulenza personalizzata sull\u2019ingresso del tuo brand nel mercato beauty di Dubai.<\/p>\n<p class=\"MsoNormal\">\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8735b89 elementor-widget elementor-widget-hubspot-form\" data-id=\"8735b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 25531655,\n\t\t\t\t\t\t\t\t\tformId: \"75991bd4-37bc-447d-b2f3-eed859e14ffb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1792829161000-6519298995\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1792829161000-6519298995\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Cosmetici e skincare negli UAE e a Dubai: opportunit\u00e0 per i brand Italiani Il mercato cosmetico degli Emirati Arabi Uniti (UAE) \u00e8 oggi uno dei pi\u00f9 dinamici e redditizi del Medio Oriente. Nel 2024 ha superato i 360 milioni di dollari nel solo segmento skincare, con una previsione di crescita annuale superiore al 6% fino 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