{"id":4473,"date":"2026-04-30T13:56:26","date_gmt":"2026-04-30T13:56:26","guid":{"rendered":"https:\/\/www.sellabroad.it\/?p=4473"},"modified":"2026-10-08T07:29:46","modified_gmt":"2026-10-08T07:29:46","slug":"salone-del-mobile-2026","status":"publish","type":"post","link":"https:\/\/www.sellabroad.it\/en\/2026\/04\/30\/salone-del-mobile-2026\/","title":{"rendered":"Salone del Mobile 2026: i dati, le tendenze, gli errori e le nuove strategie. L\u2019intervista a Catia Massaro"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4473\" class=\"elementor elementor-4473\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b6bdce elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"2b6bdce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03afa17\" data-id=\"03afa17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e338281 elementor-widget elementor-widget-heading\" data-id=\"e338281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Salone del Mobile 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624bfaf elementor-widget elementor-widget-heading\" data-id=\"624bfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">I dati, le tendenze, gli errori e le nuove strategie. \nL\u2019intervista a Catia Massaro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0aed9f8 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"0aed9f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d148b8\" data-id=\"6d148b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0b3f6f elementor-widget elementor-widget-text-editor\" data-id=\"f0b3f6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Il Salone del Mobile 2026 si \u00e8 chiuso con numeri che parlano di una manifestazione che resta l&#8217;ombelico del mondo per il design. Con oltre <strong>316.342 presenze<\/strong> (un record di operatori esteri pari al 68%), l\u2019edizione ha superato le aspettative, che non erano rosee. La <strong>China<\/strong> \u00e8 tornata a guidare la classifica dei visitatori, seguita da <strong>Germania (+5%)<\/strong>, <strong>Spagna (+8,7%)<\/strong>, <strong>Stati Uniti (+8,8%)<\/strong> e <strong>Regno Unito (+10%)<\/strong>. Un segnale incoraggiante per un comparto che genera un fatturato alla produzione di <strong>27,7 miliardi di euro<\/strong>.<\/p><p>Eppure, i numeri da soli non bastano per trasformare i visitatori in contratti.<\/p><p>Per analizzare il Salone del Mobile 2026 in termini di dati e tendenze, ma soprattutto per capire quanto conta una strategia coordinata in fiera, abbiamo fatto due chiacchiere con <strong>Catia Massaro<\/strong>, Art Directress con una straordinaria esperienza di ben <strong>25 edizioni del Salone del Mobile<\/strong> alle spalle.<\/p><p>Catia non \u00e8 solo una creativa, ma una professionista della comunicazione visiva che quest&#8217;anno ha curato il riposizionamento di <strong>Giovanni Visentin <\/strong>nel Padiglione 13 (Lusso Classico).<\/p><p>Un lavoro certosino che \u00e8 andato ben oltre l\u2019estetica:<em>&#8220;Con GV, ho iniziato nelle ultime due edizioni un percorso per alzare l\u2019immagine percepita dall\u2019esterno&#8221;<\/em>. Questo riposizionamento ha portato frutti concreti: <em>&#8220;L\u2019ente fiera \u00e8 molto attento alle aziende che si propongono con nuovi allestimenti e ci ha premiato con una posizione migliore all\u2019interno del padiglione 13&#8221;<\/em>.<\/p><p>Non basta &#8220;esserci&#8221;. Il successo si costruisce mesi prima e si consolida mesi dopo. Per molte aziende lo stand non deve attrarre la massa, ma <em>&#8220;le persone giuste che possano capire il potenziale produttivo dell\u2019azienda: non abbiamo bisogno di grandi produzioni ma di prestigiosi progetti&#8221;<\/em>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e26c02 elementor-widget elementor-widget-heading\" data-id=\"2e26c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il clima al Salone del Mobile 2026: qualit\u00e0 e concretezza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bfe04 elementor-widget elementor-widget-text-editor\" data-id=\"81bfe04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201c<\/strong><em>Partiamo dalla situazione geopolitica che sicuramente non d\u00e0 sicurezza; abbiamo di sicuro riscontrato per\u00f2 positivit\u00e0 e volont\u00e0 di lavorare, il mercato si \u00e8 rallentato ma non fermato; il business c\u2019\u00e8 ed \u00e8 soprattutto molto buono&#8221;<\/em>. Nonostante la concomitanza di Eurocucina e Eurobagno abbiano spinto le presenze a un <strong>+4,5% rispetto al 2025<\/strong>, Catia sottolinea che <em>&#8220;pi\u00f9 dei numeri conta la qualit\u00e0 delle visite e per questo siamo soddisfatti&#8221;<\/em>.<\/p><p data-start=\"4291\" data-end=\"4468\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59baee elementor-widget elementor-widget-heading\" data-id=\"e59baee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il nuovo identikit del buyer: preparato e veloce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c435a0c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c435a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;Il livello dei visitatori \u00e8 aumentato, sono pi\u00f9 preparati e qualificati. Cambia il modo di visitare, pi\u00f9 rapido. Spesso chiedono un flyer o scattano foto\/video come promemoria. I visitatori devono ottimizzare al meglio il tempo&#8221;.<\/em><\/p><p>Questo significa che <strong>l&#8217;immagine percepita deve essere immediata e di alto livello<\/strong> per fare selezione naturale e attrarre i partner giusti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d6488 elementor-widget elementor-widget-image\" data-id=\"27d6488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4477\" alt=\"salone del mobile 2026 tendenze\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze-768x432.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze-300x169.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze-1024x576.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze-1536x864.jpg 1536w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze-18x10.jpg 18w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze-800x450.jpg 800w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/Salone-del-mobile-2026-tendenze.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3ff6a elementor-widget elementor-widget-heading\" data-id=\"af3ff6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il ruolo dello stand: non per la massa, ma per il \"progetto\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cda0b5 elementor-widget elementor-widget-text-editor\" data-id=\"1cda0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oggi lo stand non \u00e8 pi\u00f9 un semplice spazio espositivo, ma uno strumento di posizionamento.Un&#8217;efficace presenza in fiera deve saper fare tre cose contemporaneamente: <strong>stupire, raccontare il brand e facilitare le relazioni<\/strong>. Fondamentale \u00e8 l&#8217;accoglienza:<em>&#8220;Trovare persone che trovano il tempo di raccontare il brand \u00e8 qualcosa che oggi capita soprattutto nelle PMI, dove puoi ancora parlare con il titolare&#8221;.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad179f elementor-widget elementor-widget-heading\" data-id=\"dad179f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tendenze: l'eleganza discreta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7553aee elementor-widget elementor-widget-text-editor\" data-id=\"7553aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201c<\/strong><em>Dal punto di vista creativo, il 2026 segna il trionfo della morbidezza e delle linee curve, che dalle imbottiture hanno invaso anche l&#8217;ambiente cucina. La palette vira verso colori naturali per un\u2019eleganza raffinata e discreta.<\/em><\/p><p>Tuttavia, rimane aperto il dibattito tra &#8220;contenitore&#8221; e &#8220;contenuto&#8221;: molte installazioni sono scenografiche e pensate per i social, ma <strong>bisogna sempre chiedersi quanto questa visibilit\u00e0 si trasformi effettivamente in vendite concrete.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c312c elementor-widget elementor-widget-heading\" data-id=\"05c312c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gli errori da non commettere<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cec94a elementor-widget elementor-widget-text-editor\" data-id=\"4cec94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>&#8220;L&#8217;errore pi\u00f9 comune \u00e8 ripetere ogni anno lo stesso allestimento o al massimo cambiare colore. Questo non \u00e8 stimolante, impedisce di attrarre nuovi clienti e non aiuta la reputazione del brand&#8221;<\/em>.<\/p><p>Inoltre, Catia mette in guardia dal protagonismo eccessivo dei designer e dagli spazi troppo esclusivi: <em>&#8220;L\u2019esclusione non genera desiderio, ma distanza. E rischia di creare una frattura tra chi produce e chi visita&#8221;<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddad4c elementor-widget elementor-widget-heading\" data-id=\"9ddad4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Oltre lo stand: come si partecipa ad una fiera?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc6cf7 elementor-widget elementor-widget-text-editor\" data-id=\"9cc6cf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u201cLa capacit\u00e0 attrattiva di uno stand \u00e8 fondamentale, ma un buon lavoro di comunicazione pre-Salone, attraverso inviti, newsletter, campagne social, \u00e8 altrettanto importante. Come in una buona ricetta tutti gli ingredienti sono necessari\u201d.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c34a0 elementor-widget elementor-widget-heading\" data-id=\"e7c34a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Il nostro punto di vista sul Salone del Mobile 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60b8ea elementor-widget elementor-widget-image\" data-id=\"d60b8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4482\" alt=\"\" srcset=\"https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano-768x432.jpg 768w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano-300x169.jpg 300w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano-1024x576.jpg 1024w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano-1536x864.jpg 1536w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano-18x10.jpg 18w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano-800x450.jpg 800w, https:\/\/www.sellabroad.it\/wp-content\/uploads\/2026\/04\/fiera-salone-del-mobile-2026-milano.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6f50e elementor-widget elementor-widget-text-editor\" data-id=\"0c6f50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;esperienza di un\u2019art directress come Catia Massaro conferma quanto partecipare a una fiera come il Salone del Mobile \u00e8 un investimento che va gestito con una strategia rigorosa.<\/p>\n<p><strong>Preparazione del terreno: <\/strong>Bisogna studiare i competitors e mappare i mercati target prima di spedire anche un solo catalogo.<\/p>\n<p><strong>Formazione del personale<\/strong>: Chi sta in stand non deve solo &#8220;sorvegliare&#8221;, ma saper accogliere e vendere l&#8217;identit\u00e0 aziendale. Il dress code e l&#8217;attitudine fanno parte del brand.<\/p>\n<p><strong>Gestione dei Lead: <\/strong>Gli appuntamenti vanno fissati in anticipo. Il post-fiera (follow-up) \u00e8 il momento in cui si portano a casa gli ordini, ma deve essere tempestivo e professionale.<\/p>\n<p><strong>Credibilit\u00e0 On-line e Off-line: <\/strong>In tutto questo, la coerenza \u00e8 fondamentale. Se hai uno stand bellissimo ma i tuoi supporti visivi sono datati o la tua comunicazione social \u00e8 assente, perdi credibilit\u00e0. Oggi il buyer ti cerca su Instagram o LinkedIn mentre \u00e8 ancora in corsia: se non ti trova o trova un&#8217;immagine non allineata alla qualit\u00e0 del tuo prodotto, il potenziale accordo sfuma.<\/p>\n<h2><strong>Conclusione: esserci, ma con strategia<\/strong><\/h2>\n<p>In conclusione, usando le parole di Catia, <em>\u201cil Salone del Mobile. Milano di fatto rimane il contenitore pi\u00f9 attraente per gli addetti ai lavori a livello mondiale. Il fuori Salone \u00e8 di grande supporto, ma senza il Salone non esisterebbe il Fuori.\u201d<\/em><\/p>\n<p>E, sul palcoscenico pi\u00f9 importante al mondo per l&#8217;arredo, trasformare i contatti in contratti non \u00e8 affatto banale: serve un mix perfetto di estetica, prodotto e strategia commerciale.<\/p>\n<p><strong>Il consiglio finale di Catia per chi esporr\u00e0 nel 2027 \u00e8 chiaro: <\/strong><em>&#8220;Lavorare molto bene sull\u2019insieme e sui dettagli. Estetica, prodotto, esposizione, comunicazione. Ogni ingrediente \u00e8 necessario, non ci sono scorciatoie&#8221;.<\/em><\/p>\n<p>Autrice: <a href=\"https:\/\/www.linkedin.com\/in\/elenaannibali\/\" target=\"_blank\" rel=\"noopener\">Elena Annibali<\/a> con la collaborazione di <a href=\"https:\/\/www.linkedin.com\/in\/catia-massaro-914393a6\/\" target=\"_blank\" rel=\"noopener\">Catia Massaro<\/a>.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-235177b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"235177b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a44e2\" data-id=\"78a44e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-119efa7 elementor-widget elementor-widget-heading\" data-id=\"119efa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vuoi trasformare la tua prossima fiera in un successo commerciale? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e27e70 elementor-widget elementor-widget-text-editor\" data-id=\"2e27e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il team di <a href=\"https:\/\/www.sellabroad.it\/\" target=\"_blank\" rel=\"noopener\">Sell abroad <\/a><em>\u00e8 a tua disposizione per definire la migliore strategia per partecipare a fiere internazionali<\/em><\/p><p>Contattaci per informazioni.<\/p><p class=\"MsoNormal\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a00de7 elementor-widget elementor-widget-hubspot-form\" data-id=\"5a00de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 25531655,\n\t\t\t\t\t\t\t\t\tformId: \"75991bd4-37bc-447d-b2f3-eed859e14ffb\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1793982443000-8438066224\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1793982443000-8438066224\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Salone del Mobile 2026 I dati, le tendenze, gli errori e le nuove strategie. L\u2019intervista a Catia Massaro \u00a0Il Salone del Mobile 2026 si \u00e8 chiuso con numeri che parlano di una manifestazione che resta l&#8217;ombelico del mondo per il design. Con oltre 316.342 presenze (un record di operatori esteri pari al 68%), l\u2019edizione ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","page_builder":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[308],"tags":[290,16,21,93,23,291],"class_list":["post-4473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiere","tag-catia-massaro","tag-export","tag-export-manager","tag-fiere","tag-fiere-internazionali","tag-salone-del-mobile","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salone del Mobile 2026. 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